The story starts with JCC, the free to air children’s channel that was founded in September 2005 as a member of Qatar Foundation for Education Science and Community Development.

As a Pan-Arab edutainment channel, JCC is dedicated to enriching the lives of children in every Arab home across the world. Through high-quality and innovative programing, JCC strives to reach Arab children while aiming to preserve Arab cultural identity and instill the values for a promising and talented generation.

Over the years, JCC has gained a substantial experience by producing a considerable part of the content, and carefully selecting the rest from the best of the international market. At the same time the channel has built on deep insights into researches, which had provided tremendous knowledge into Arab children’s behavior and enabled us to understand what children want and need. With this in mind we wanted to integrate a child centric brand that caters the modern needs of Arab children and a generation of new media adopters, and brand that offers a full scale of 360 degrees proposition and over multiple platforms.

The integration, needed to reflect Arabic origin, remembrance, and consistent to pronounce across the Pan-Arab region.

The evolution gave birth to JeemTV. Given the huge strides that technology has made in recent years it seemed right and proper to make the channel a state of the art reference that is loved by children and respected by parents. By applying our insight, knowledge, and experience we have evolved our offering so that it meets the needs of Arab children in the 21st century.