This Week in USA
The Magician's Apprentice (Season 9 - Ep 1)
9:00pm-10:05pm EDT (01:00 GMT) < > « » < > « »
BBC America (adverts during broadcast)
Featuring: Peter Capaldi, Jenna Coleman, Julian Bleach, Michelle Gomez, Jemma Redgrave, Jami Reid-Quarrell
"Where is the Doctor?" When the skies of Earth are frozen by a mysterious alien force, Clara needs her friend. But where is the Doctor, and what is he hiding from? As past deeds come back to haunt him, old enemies will come face-to-face.
Synopsis Source: BBC America website schedule listing
Ratings Information:
Consolidated figures: 1.971m viewers (evening), 5th place - Nielsen - original cable shows by day, P18-49 %
The episode achieved a 1.971m Live+SD rating for the evening on cable, with a 0.87 Adult 18-49 Rating. It was the 5th original show (also 5th with ties) in the chart [source: ShowBuzz Daily / TV By The Numbers]
Demographics: P18-49 0.87, F12-34 0.90, P18-34 0.85, P25-54 0.80, M50+ 0.52
Among A18-49, Doctor Who propelled BBC AMERICA to #3 in its timeslot, out-delivering the big 4 broadcast networks and ranking only behind college football on ESPN and the finale of Sábado Gigante on Univision. In the A18-49 demo, Doctor Who is now one of just 14 dramas on TV this season to show any growth from its prior season premiere (out of 100+ returning dramas).
The A18-49 audience ranks as Doctor Who’s biggest season premiere ever on BBC AMERICA, nearly doubling the S8 average (+95%). In the demo, episode 901 ranks among the top 10 returning cable drama premieres this season, beating Homeland, Suits and The Strain, among others.
All tracked demos showed increases from the season 8 average with the most significant increases seen among the younger demos, most notably P12-24 (+186%) and P18-34 (+161%).
The episode reigned as the #1 most social drama of the night based on ListenFirst's Digital Audience Ratings for Television. It was the #1 TV brand on Tumblr, the #1 drama on Facebook, Twitter and YouTube and the #2 drama on Instagram, following The Walking Dead. It was also the #1 most social drama of the week. Episode 901 garnered larger social engagement than the most recent season premieres of Scandal, Agents of S.H.I.E.L.D, True Detective, Outlander, Glee, and The Flash, among others.
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